The Logbook

We Are One O’Hana: FareHarbor is Proud to Support Employees with New Global Benefits

FareHarbor is thrilled to announce that we have expanded and added a handful of employee benefits for all employees globally. We are devoted to giving each of our employees the tools, resources, and benefits they need to support themselves as well as their families. 

Across countries and offices, we want each and every employee to have the opportunity to spend time with their loved ones for any major event. Below you will find details of four major benefits that are included!

22 Weeks Paid Parental Leave

Having quality, undivided time to spend with your child is vital for both you and your new family member. This is why FareHarbor employees will now get 22 weeks (or 110 working days) of fully paid parental leave when they become a parent.

This benefit applies to employees of all genders as well as both birthing and non-birthing parents.

2 Weeks Paid Grandparent Leave

Welcoming a grandchild into your family is an exciting time — no matter if it is your first or you have a brood of grand-babies! At FareHarbor, you are now able to take two full weeks (or 10 working days) of paid leave when you become a grandparent.

Expanded Bereavement and Family Care Leave

Major unexpected life events will often require you to be away from work. We’ve expanded our bereavement and family care leave for those who need it. 


It’s never easy to lose a loved one. FareHarbor employees can now take between five and 20 days of leave when they experience the loss of a family member. 

Family Care

When responsibilities come up that involve your child or dependent, you may need time off of work. Employees can take up to 10 days of fully paid family care leave per year to ensure they have time to look after their children. 

From a great work-life balance to competitive health and retirement plans, we want every employee to feel supported through all stages of their lives. These extended global benefits are just one way we show the FareHarbor O’Hana that we care! 

Although we strive to be consistent globally, there may be some variations from country to country to reflect local rules and practice. For example, if employees are already entitled to the same amount or longer leaves in their country, local laws will prevail.

Customize Your Day at Spark: 3 Agendas To Help You Reach Your Goals

It’s hard to believe that Spark Las Vegas is less than a month away! We can’t wait to connect in person with tour and activity operators on October 10th, 2022 at FareHarbor’s annual conference. 

Whether you’ve already registered or are still hoping to join us (register here!), you might be wondering what you can expect during your day at Spark. 

The Spark agenda is filled with presentations designed to expand your skill set on a variety of topics. With multiple sessions running simultaneously, you get to pick and choose which talks matter the most to you and your business goals. 

Not sure which sessions to attend? Rest assured, we’ve crafted the perfect schedules to support your goals depending on what you’re hoping to get out of your Spark experience.

The Spark agenda includes one track focused on business growth, another covering marketing topics, and a third for anyone interested in improving the customer experience with FareHarbor features and resources. Take a look at our three suggested schedules below. 

I Want to Strengthen My Business Strategy & Decision Making

9:00 – 10:40 am: Morning Session on the Main Stage 

You’ll hear from the Product team and other industry leaders. Discover what’s new in the FareHarbor Dashboard and enjoy a talk from our Strategic Partnerships team. 

11:00 – 11:40 am: Breakout Session 1 – What Every Tour Operator Should Know About Google Tag Manager and Goal Flows.

Expand your Google Analytics skill set to include Google Tag Manager. Discover how to put your data to use to improve online conversions and grow your business. 

11:50 – 12:30 pm: Attend a Customized One-On-One with a FareHarbor Expert

Sign up for an “Expand Your Network” one-on-one to leverage local partnerships or OTAs. 

12:30 – 1:30 pm: Lunch & Expo Hall 

Refuel and head to the Spark Expo Hall to talk strategy with FareHarbor teams and industry partners. 

1:30 – 2:10 pm: Breakout Session 3 – How To Win in The Search Results

You have questions about search engine optimization (SEO) – we have answers! Feel confident in your local SEO strategy and future website improvements. 

2:30 – 4:00 pm: Closing Session on the Main Stage

End your Spark experience learning from industry partners and FareHarbor leadership. Get inspired by the discussion hosted by our Head of Community, Shane Whaley (formerly of Tourpreneur). 

Shane will connect with three tour and activity operators to learn the top strategy that has supercharged their business growth. Meet the business owners here.

I’m Looking For a Fresh Approach to Marketing My Business

9:00 – 10:40 am: Morning Session on the Main Stage 

Stay tuned for a Q&A covering behind-the-scenes FareHarbor resources. Take advantage of the marketing strategies on FareHarbor Compass, our vetted software partners, and more. 

11:00 – 11:40 am: Breakout Session 1 – Captivate, Optimize, Sell: Proven Strategies to Turn Your Lookers into Bookers

Learn to captivate your audience and convert them into customers through strategic use of your website.

11:50 – 12:30 pm: Breakout Session 2 – Don’t Leave Your Money on the Table: Optimize Your Marketing ROI

Investing in marketing is one of the best ways to drive new business. Attend this session to dial in your spending and see real results. 

12:30 – 1:30 pm: Lunch & Expo Hall 

Refuel and head to the Spark Expo Hall to talk strategy with FareHarbor teams and industry partners. Don’t miss the Fotoflo Booth for an automated way to share customer photos. 

1:30 – 2:10 pm: Attend a Customized One-On-One with a FareHarbor Expert

Sign up for an “SEO & Copy” one-on-one to optimize your website and get suggestions on driving traffic. 

2:30 – 4:00 pm: Closing Session on the Main Stage

Wrap up your day at the Spark Closing Session for a glimpse at what’s next in the tour and activity industry. 

I Want to Improve My Customers’ Booking Experience

9:00 – 10:40 am: Morning Session on the Main Stage

We kick things off with a talk from the FareHarbor Product team on what new features you can expect in the near future. 

11:00 – 11:40 am: Attend a Customized One-On-One with a FareHarbor Expert

Sign up for a “Dashboard Deep Dive” one-on-one to streamline your Dashboard and make your daily operations run even smoother. 

11:50 – 12:30 pm: Breakout Session 2 – How FareHarbor Can Help You Build More Customer Trust and Loyalty

When users trust your business, they are more likely to make bookings. Learn how FareHarbor can help you best represent your brand to establish trust and loyalty in your customer base. 

12:30 – 1:30 pm: Lunch & Expo Hall 

Grab lunch and head to the Spark Expo Hall to talk strategy with FareHarbor teams and industry partners. Stop by the FareHarbor Product booth to share how you use FareHarbor – and what features you’d like us to work on next. 

1:30 – 2:10 pm: Breakout Session 3 – Tweak These Four FareHarbor Features and Make Even More Money!

From booking flows to custom messaging, discover the FareHarbor features designed to make you even more money. 

2:30 – 4:00 pm: Closing Session on the Main Stage

For the tour professional who wants to learn everything there is to know about FareHarbor, you’re sure to enjoy some parting remarks from the FareHarbor Leadership Team. 

Regardless of which sessions you attend, we’ll see you all at 4:30 for our post-event Happy Hour! 

No matter how you spend your day at Spark, we hope you’re looking forward to connecting with us and networking with fellow tour operators. 

Remember to take a look at the full agenda to see all sessions and better plan your day. 

Google Things to do: What this new integration means for FareHarbor clients

The moment we’ve all been waiting for… Google Things to do (TTD) is here! If you have not heard the buzz about Google’s latest program — and you are a tour, activity or attraction operator —  it’s time to get excited. 

TTD is a free integration (for FareHarbor clients) that lets your experiences be booked online directly through Google Search. Think Google Hotels. 

Your customers will be able to quickly find your offerings which send you more direct bookings. Then, those bookings will seamlessly integrate with your FareHarbor Dashboard making it easy to stay on top of your business. 


Google Business Profile


By clicking the ticket symbol link on your Google Business Profile, you will be taken directly to your FareHarbor booking page (see below). 


FareHarbor Lightframe


Here we share what makes a business or experience eligible for TTD as well as how this integration works for FareHarbor clients. 

Is your business eligible for Google Things to do?

TTD is a new integration that was initially released for attractions, so at this time not every experience qualifies to join. Luckily, Google is working hard to change that. If you do not qualify today, you may tomorrow.

At this time, the most important eligibility factor is whether your tour, activity, or attraction is connected to a Point of Interest (POI)

A POI is a business or similar entity that has a specific location and is open to the public. For instance, the “Eiffel Tower” or the “Empire State Building” qualify. However, “Paris” or “Manhattan” would not be considered to be POIs. Note that it’s up to Google’s discretion what is or is not considered a POI. 

Other eligibility criteria:

  • Your business must have a Google My Business page
  • No group priced tours, activities, and attractions (prices must be set per person for the integration to work)
  • No gift cards or retail items
  • None of the restricted businesses on this list (i.e. virtual or one-time events)

What does this mean for tour and activity operators?

At this point, you may not know if you qualify to join TTD — it can be a little confusing. Fortunately, as a FareHarbor client, you have our Connectivity team on your side to help you find out. 

As we mentioned, Google can update what is considered a POI. This means that your business can become a good fit for the integration at any time (and your business doesn’t have to be a POI, it just must be included in your experience to meet that criteria). Check with our Connectivity team if you are interested in joining!

FareHarbor is a Google Things to do partner, and with that comes a few other benefits:

  • FareHarbor will get you connected with no set-up fee or commision, it is a completely free service.
  • If you qualify and want to sell on TTD, our Connectivity team will ensure your integration is set up to receive bookings.
  • Each booking will seamlessly integrate into your FareHarbor Dashboard leaving no added steps for your customers or you.

Quick Tip: If you are a FareHarbor client and used to be listed on Reserve with Google, our Connectivity team has already transferred your listing over to Things to do! 

Google TTD is a valuable new integration for operators and we know many companies want to have their offerings listed right away. 

If you are looking to find out your eligibility, want to get your integration set up, or simply have some questions about the integration — check out our Google Things to do help center page or send a message over to our Connectivity team!


Behind the Scenes: FareHarbor Employee Interviews

Get to know a few of our FareHarbor ‘Ohana all-stars! Our team is packed with skilled, passionate employees all working toward the same goal — to make experiences better for everyone. of bettering the lives of our clients and helping their businesses thrive. 

Read on for a few exclusive FareHarbor employee interviews from people across offices and teams to learn exactly what it’s like to be a part of the team. (And don’t forget to take a look at all open positions!)

Mickey Menhart

Training & Operations Coordinator, Sydney

Tell us about yourself and where you are from.

I currently live in Sydney. I enjoy surrounding myself in the things that bring me joy — weightlifting, food, the beach and snow, animals, travel and culture, and love!

What is your favorite experience while working at FareHarbor?

Meeting all the new employees and leading the new hire training. Each team member we bring on adds immense value, not only within their specific role but in adding to the amazing work culture of the Sydney O’hana!

What is the most challenging part of your position? Most rewarding?

The most challenging part of my position is being a part of two teams. But, it does make it interesting because no day is exactly the same! 

The most rewarding part of my job is watching the new employee’s faces when they do well. And though this may be sad, when I don’t hear from them on their first day of moving to their departments, I know I’ve done my job to make them feel prepared!

Why do you like working at FareHarbor?

FareHarbor has taught me so much about the professional world in the most relaxed and supportive way. If someone was considering FareHarbor for their next career move I would say, “Have you sent the application yet?!”.

Belmin Mustajbasic

Software Engineer, Amsterdam

Tell us about yourself and where you are from.

I am originally from Tesanj (Bosnia and Herzegovina), but I currently live in the heart of Amsterdam.

Growing up I had many hobbies, but one stuck with me forever — photography. I collect, restore, and take pictures with film cameras. I also develop and scan the film myself, which I occasionally post on my Instagram (@mbelmin)!

How has FareHarbor helped you grow as an engineer?

FareHarbor has allowed me to focus on the areas of engineering I am truly interested in. I am encouraged to try, research, and implement various things that have a big impact on various stakeholders: engineers, our clients, and their customers.

What is the best part about your position?

I believe that my opinion is valued and has an impact on the overall direction the product takes. I love that I have been able to grow my knowledge as an engineer in the areas I care most about.

How What is your favorite FareHarbor core value and why?

Embrace the Challenge — If we don’t challenge ourselves we do not grow.

Kendra Clark

Junior Graphic Designer, Denver

Tell us about yourself and where you are from.

I was born and raised in the small town of Chico, California. That is the only place I had ever lived until I moved to Denver. I have a brilliant older brother, loving and very nurturing mother, and a hilarious dad who could have been on SNL. 

I love reading, watching TV or movies, and anything that involves food!

How would you describe the culture at FareHarbor?

One of my favorite parts about working at FareHarbor is the coworkers I have met and the culture overall. It is fast-paced and energetic. Everyone wants you to succeed and is always willing to help when you need it.

What is your favorite part of being a graphic designer for FareHarbor?

I love working on social media and flexing my creative muscles to keep our grid looking great. I work with a lot of different people on my team and throughout the company, so it’s been really fun to work on projects that involve coworkers I wouldn’t normally see on a daily basis. 

I recently worked on making new stickers for FareHarbor. It was very fun to design for a project that didn’t have specific guidelines, so I was able to be really creative — which is the best aspect of my job. 

What tour or activity would you like to try?

I would love to go on a food tour. Either that or a wine tour, both would be excellent!

We hope you enjoyed getting an inside look from a few members of the devoted FareHarbor staff. We’re hiring across offices and teams, check out our open positions!


7 Customer Service Tips to Give Your Guests an Amazing Experience

Compass Sneak Peek

Tour and activity providers must have stellar customer service skills to run their business more smoothly, get positive reviews, and impress customers.

That’s why we have compiled a list of seven customer service tips that will help you handle any situation your day throws at you!

Before the Tour

Great customer service starts before your customers even decide to book. Here are a few ways to ensure their experience is top-notch.

Create a User-Friendly Website

Your website is often your potential customers’ first impression of your business.  All information (and of course the booking button!) should be easy to find. 

You should also avoid pop-ups, clearly title each page so navigation is easy, and describe your offerings with as much detail as possible.

Anticipate (and Answer!) Questions

Your customers will always have questions — and those details should be readily available on your site. A great way to do this is by adding a frequently asked questions page to your website.

Include all commonly asked questions. For instance, “what’s your contact info?”, “where should I park?” or “how do I sign your waiver?”.

Quick Tip: Your FAQ page does not have to be stagnant. Add new questions as they come up and edit your answers if anything changes. 

Have a Fast Response Time

People will be reaching out in several different ways, whether that be phone, text, email, or social media. It is vital to respond to each inquiry as fast as possible, so you do not lose out on any potential bookings.

During the Tour or Activity

No matter what type of tours or activities you run, you will ultimately run into some angry, upset, or aggressive customers. Here are a few ways to help the situation.

Be Empathetic and Listen 

Even in the chance you cannot help a guest with their issue, your first response should be to listen to the customer and work to understand what the problem is. This shows that you care about the outcome, respect the customer, and want to provide assistance. 

Be Engaging and Enjoy What You Do

This should go without saying, but we all have off days. It’s important to do your best to work through that and always give your guests a great experience. People can tell if you do not like your job, which can lead to fewer tips, negative reviews, and angry customers. 

Create a Peaceful Environment

When a negative situation escalates, the best thing to do is stay calm. This will hopefully appease the angry customer, but will also make your other guests feel safe. 

If all else fails, be sure to grab another employee or a manager to help if a situation gets out of hand.

After the Tour or Activity

Never neglect customer service after the tour or activity finishes! Our final tip will help bring in reviews, get you referrals, and hopefully some repeat customers.

Send Follow-up Emails

To get more reviews and to thank your customers for coming to your business, you should send follow-up emails. This will show that you care about each customer that books with you, and want to hear their feedback. 

Quick Tip: In the follow-up email, you can also ask them to follow you on social media to increase engagement or join your newsletter to build customer loyalty. 

Customer service is a key component to the success of your business, and we hope you feel prepared for any situation with the help of our seven tips. 

For more content like this, head over to FareHarbor Compass!


5 Reasons You Can’t Miss FareHarbor Spark in Las Vegas This Year

Spark Las Vegas, our annual in-person conference, is just around the corner! We’re so excited to bring together tour and activity operators, FareHarbor teams, and industry experts from across the world this October 10th, 2022. 

You’ve heard us talk about why you should join us live and in-person this year… but in case you missed it, we’ve compiled a list of the top FIVE reasons you should attend Spark

From the beneficial connections you’ll build to the valuable skills you’ll acquire, we hope to see you there. Registration is currently open.

Customize your day based on your business goals

Whether you are looking to freshen up your marketing strategies, discover new ways to drive conversions, or simply want to become a better Dashboard user — we’ve got a session for you. 

Take a look at the full agenda here for a closer look at our lineup covering unique yet relevant topics all made to help your business prosper. Spark will consist of main events, networking times, breakout sessions, and more. 

Pick and choose the talks and roundtables that are the most important for your personal and company growth.

Meet 1-1 with a FareHarbor specialist

While you’ve probably chatted with us on the phone, there aren’t as many opportunities to get face-to-face time with a FareHarbor expert — Spark Las Vegas is your chance! A 1-1 session will give you time to speak with an employee about specific ways you can enhance YOUR business. 

Your 1-1 is time for you to get personalized training about your Dashboard, SEO, and more. Those who are registered for Spark can sign up now!

Make essential business connections

Throughout your day at Spark, you will have time to chat with FareHarbor employees and leaders, network with your peers, and meet potential partners. We have not been able to catch one another in-person for the past few years, and we are thrilled to have this chance once again!

Making connections with like-minded individuals is a vital part of Spark Las Vegas. You will have time between and during sessions to build relationships that will help your business grow as well as a casual happy hour where you can mingle with all attendees to finish out the conference.

Discover the future of tourism and FareHarbor

We’ve spent months perfecting our agenda to ensure we are bringing you the topics that will benefit you and your business the most. That also means we get to share some insights from industry experts, what’s to come for FareHarbor, and what it will all mean for tour and activity operators across the globe. 

You won’t want to miss our panel with the FareHarbor Product team or the community session led by our Head of Community, Shane Whaley (formerly of Tourpreneur), not to mention the many other exciting presentations.

Learn about all FareHarbor partners in the Expo Hall

That’s right! You can spend time getting to know the companies and software we can seamlessly integrate with at the Expo Hall. This year you can connect with Fotaflo, Wherewolf, Smartwaiver, ClearSky Tourism and more!

We’ve chosen our partners carefully to make sure you have access to the top tools that will make running your business easier. Spark is an opportunity to learn all they have to offer. 

We can’t wait for Spark Las Vegas — and we hope you feel the same! Register, book your hotel room (at a discounted rate!), and stay tuned for even more details about our most anticipated event. 

Announcing Tap to Pay on iPhone — In-Person Payments, Made Easier

We are thrilled to announce the launch of Tap to Pay on iPhone, a new contactless payments solution for our clients in partnership with Stripe. Streamline your in-person payments and improve the guest experience with Tap to Pay on iPhone and the FareHarbor app.

What Tap to Pay on iPhone means for FareHarbor clients

Whether you have walk-up customers at your rental station or need to add a wine charge to a dinner cruise tab, Tap to Pay on iPhone makes it easy to manage reservations and accept payments using nothing more than your iPhone and the FareHarbor app — no extra hardware needed 

What you need to know: 

  • Works with iPhone XS or later running on iOS 15.5 or later (excluding iOS 16 beta)
  • Accepts Apple Pay, Google Pay, and debit and credit cards with NFC technology
  • Simple to set up with the FareHarbor iOS app
  • Uses the built-in features of iPhone to keep your business and your customer data private and secure. 
  • Out-of-the-box functionality for anyone with a compatible iPhone

Why Tap to Pay on iPhone matters in tours and activities

As the tourism industry moves towards contactless transactions, it gives tour and activity businesses a strong incentive to adopt this latest technology. 

This type of payment also allows you to perform day-to-day tasks on the go which brings your business better organization and productivity. At FareHarbor, we’re committed to providing the latest and most innovative solutions to our clients to ensure their days run smoothly and efficiently. 

“Our partners are always on the move, whether it’s taking a quick walk-up reservation before jumping in the water for a snorkel tour, or coordinating with guides while standing on a canopy platform hundreds of feet in the air. With the integration of Tap to Pay on iPhone, we’re able to continue reducing the payment barrier, enabling our clients to not only do more with less, but enabling their customers to experience more of the world with less friction.”

– FareHarbor Chief Product Officer, Mark Loh

Tap to Pay on iPhone is currently available to all FareHarbor clients who are located in the United States. To find out more, visit our help page!


* Requires iPhone XS or later with iOS 15.5 or later. The Contactless Symbol is a trademark owned by and used with permission of EMVCo, LLC.

“FearHarbor” Features for Haunted Experiences

Is your haunted attraction ready for the busiest – and scariest! – time of year? Spooky season is almost upon us, and FareHarbor (or should we say FearHarbor?) is here to help you make the most of it!

Fear not – FareHarbor’s customizable features and resources will help haunted houses, ghost tour operators, and similar businesses have your most successful fall season. 

Whether you’re hosting a midnight corn maze or you run a museum of haunted artifacts, FareHarbor’s capabilities are sure to match your needs this Halloween season. 

Easily Check Your Guests In

What’s scarier than waiting in line? A hassle-free check-in process will move customers quickly and easily into your attraction (where the real thrills are waiting!).

With FareHarbor’s QR code scanning capabilities, customers will simply show the QR code in their confirmation email for you to scan right from the FareHarbor app. 

Check-in staff using the iOS app are also able to scan QR codes without being connected to the internet. No more worrying about your spotty connection!

Cut Costs With the FareHarbor Mobile App

If you want your haunted attraction to run without a hitch, that might mean hiring extra staff. One of the best ways to cut costs is to have staff download the FareHarbor app on their phones.

Rather than purchasing additional hardware like QR code scanners, staff can use their personal phones to check guests in. 

They’ll also have access to their crew assignments and schedules right in the app so they’ll know exactly where they need to be to make your tour, activity, or event run smoothly. If you are already a FareHarbor client, learn how to create custom calendars for individual employees. 

Increase Conversions With an Updated Website

If the thought of losing out on bookings sends a chill down your spine, the FareHarbor Lightframe offers custom solutions.

The Lightframe ensures your booking process is optimized and easy for customers to follow. Our software integrates seamlessly with your website and gives customers all the pertinent information about your activity, like when it starts and what to expect.

Customize Your Book Form to Match Your Business Needs

You can further customize the booking experience by grouping activities into categories and using Custom Fields to ask customers questions like “how did you hear about us?”. The book form is the perfect place to communicate age requirements (for those especially scary tours!) or offer drink and merchandise add-ons. 

Speaking of add-ons, you can use Custom Fields to sell other attractions as part of your haunted experience. For example, customers who book a ghost tour can easily add on a hay ride or corn maze ticket right in the book form. 

Quick Tip: One of the top reasons to optimize your website for bookings is that it will help cut down on those repetitive and time-consuming customer phone calls. Learn how here

Offer Additional Payment Options for Customers

FareHarbor is all about simplifying your conversion flow and checkout process, and a big part of that is offering digital wallet payment options. 

Just in time for spooky season, your customers can book online using Apple Pay and Google Pay for more payment flexibility. 

Get 24/7 Support During Your Busiest Time of Year

We all know the fall season can go by in the blink of an eye! With so many customers flocking to your attraction in a short time frame, you can rest assured that FareHarbor support is right at your fingertips.

Our incredible Support team is available 24/7 to assist at a moment’s notice. Reach them here.

These are just a few ways FareHarbor can eliminate your busy season heebie-jeebies and make this spooky season your best yet! Stay tuned for additional updates coming soon, like the highly anticipated dynamic pricing. Follow us on social media to stay in the loop.

Inside the Minds of FareHarbor Leadership: Client Engagement and Marketing

Meet Maddie Amberg

Welcome to our newest interview series, Inside the Minds of FareHarbor Leadership. This time, you get to find out more about Maddie Amberg, FareHarbor’s Client Engagement and Marketing Director. 

In this series, you’ll hear directly from members of the FareHarbor leadership team about their journey within the company, some personal anecdotes, and their favorite FareHarbor features and experiences!  

When did you start at FareHarbor and how have you progressed since the beginning of your career at the company?

I joined FareHarbor in August 2017 (five years ago!) as the Manager of FareHarbor Sites. After FareHarbor was acquired by Booking Holdings in 2018, I began working on Client Engagement and Marketing (CEMKTG) initiatives and transitioned to the team full time in 2022. 

What is your favorite part of your position at FareHarbor? Why have you stayed at the company for many years?

My favorite part of working at FareHarbor is seeing the impact we have on our clients’ lives. So many of our clients have built their businesses based on their passions. When they join FareHarbor and are able to streamline their operations, it means they can spend more time doing what they love – whether that is running their fishing charter, growing their business, or spending time with family. 

How does your role and your team support the 19,000+ FareHarbor clients?

The CEMKTG team is responsible for ensuring our clients are aware of how FareHarbor can help them save time, save money, and grow their business. We do this in a variety of ways, but one of my favorite is through Compass. Compass is a resource for FareHarbor clients where they can find business-boosting resources customized to our industry. We cover everything from how to perform keyword research to pre-busy season Dashboard and marketing checklists. This wealth of information is a great example of how my team directly helps our clients grow their businesses. 

What does a typical day look like in your position? 

The Client Engagement and Marketing team is always juggling multiple projects so no day ever looks the same! I might be working with the Product team planning how we will promote a new feature, reviewing client quotes for spotlight social posts, or brainstorming with the full CEMKTG team on our FareHarbor culture content plan for the next quarter. 

I do try to take an intentional approach to how I structure my days and weeks. I do my best work in the morning, so I am very conscious about what meetings get scheduled before noon. I also follow “No Meeting Fridays” as much as possible. This allows me to wrap up projects from the week and set myself up for a productive Monday morning. That means my weekends are fully dedicated to spending time with my husband, daughter, and dog, while enjoying all that Denver and Colorado have to offer! 

Do you have a specific client story that showcases how the FareHarbor product can help tour and activity operators?

What immediately comes to mind is every client I have had the privilege of talking to at Spark. The CEMKTG team is responsible for putting on our yearly user conference, Spark – which is happening October 10th in Las Vegas this year! Hearing directly from clients about how FareHarbor has impacted their businesses, ideas they have to improve our product or services, and the goals they have for their businesses inspires me. 

What FareHarbor program or resource do you think is the most valuable to our clients? 

The FareHarbor Distribution Network! This is a program that lets our clients resell other tours and activities, have their offerings resold, or do both. This allows each client to decide what is the best option for their business — and make more revenue along the way.

What can you say to someone thinking of jump starting their career at FareHarbor? Any advice on how to get into a SaaS career?

FareHarbor is a great place to get your foot in the door at a SAAS company. We have a lot of roles where the hard skills you need are unique to our software and we can teach you what you need to know, but the soft skills you bring to the table are what make you a great fit.

What is your bucket list activity? 

My bucket list has grown since joining FareHarbor and learning about companies I never knew existed. But if I can only choose one my adventurous spirit wants to go shark diving with One Ocean Diving in Hawaii! 

We hope you enjoyed the first Inside the Minds of FareHarbor Leadership — stay tuned for more interviews in the coming months! 


The What, When, and Where of Spark Las Vegas

Spark is back! We’re coming to you this October, live and in-person, in none other than Las Vegas. 

We’ve cherished the time at virtual Spark the past two years — but we are thrilled to connect with everyone face-to-face once again. Note that Spark virtual is still available this year for our clients in Europe and APAC, more details to come.

Spark Las Vegas is the place for tour and activity operators to come together and learn from one another, make important connections, and have some fun while they’re at it. Here are a few fast facts that you should know about the logistics of Spark. 

Spark is a free, one-day conference on October 10th, 2022.

Spark Las Vegas is free to attend. We only ask that you put down a fully-refundable deposit of $100 to save your spot. From 9:00 AM to 5:30 PM, you can join us at Spark for a full day spent discovering new strategies and networking with peers. 

Spark will not overlap with Arival 360. In fact, you can use our exclusive code ARSPARK22X for 15% off Arival’s three-and-a-half-day conference. 

Build your own schedule that fits your business needs.

Customize your Spark experience! The event features a full day of main event sessions, breakout sessions, OTA roundtables, expo halls, and so much more. 

The main events are led by the FareHarbor team and industry leaders. Each session covers pertinent tourism (and FareHarbor-specific!) information from company retrospectives to the future of our product and everything in between. 

Three breakout sessions that follow specific tracks will happen simultaneously during each time slot. Discover vital Dashboard skills, master your marketing strategy, or increase conversions by following any of our breakout session tracks. Or mix and match to personalize your learning schedule. 

More details about the entire Spark agenda is coming in August. Stay tuned!

You can tell us what questions you want answered.

This year, you get the unique opportunity to tell FareHarbor leaders, our product team, and OTA representatives exactly what questions you want answered live in Las Vegas. Head over to this form and let us know your most burning questions!

The event is at the Paris Hotel in Las Vegas, Nevada.

Spark (along with Arival) is being held at the Paris Hotel. We have a room block so you can stay right where the magic happens. Use this link for our discounted rate of $109 per night, available while both events are taking place.  

You will enjoy free lunch, coffee, and refreshments throughout the event.

You won’t go hungry during your day at Spark. We will serve a complimentary lunch, along with snacks, coffee, and other refreshments available throughout the entire conference. 

…as well as our famous happy hour to end the day.

Our free happy hour is the best way to finish the Spark experience. You get to converse with other tour operators and FareHarbor employees in a more casual environment, reflect on the new strategies you have uncovered at each session, and get excited about the new ways you can better your business!

Spark Las Vegas is just around the corner and we cannot wait to share each and every juicy detail with you. Stay in the loop with our upcoming Spark blogs that will divulge all the incredible event information and remember to register for this unforgettable event!